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KMT parts is all excited about there new cutting edge shopping cart launched with ACS, Inc. in Syracuse NY. The new cart provides more current user-friendly features for their customers such as the ability to estimate shipping costs before checkout and more options of payment.

On the administartive side a administrator is able to manage products quickly and measure user trends on search items and purchases all in a dashboard environment.

KMT Parts

Advanced Care Solutions, Inc. is seeking a highly motivated, and experienced, web developer to join our growing team. A qualified candidate will have a minimum of 3 years experience in web application and web site development, using PHP, HTML, CSS and Javascript. A candidate must have knowledge of object-oriented programming in a PHP environment, web standards (XHTML and CSS validation), cross-browser development, progressive enhancement, and clean coding standards.

Recommended, but not required:
CodeIgniter PHP Framework
jQuery Javascript Framework
Blueprint CSS Framework
MVC Design Pattern(s)
E-Commerce Solutions ( Magento , Zen Cart , osCommerce , etc. )

The position is in Liverpool, NY and is a full-time entry level position. If you are interested, and enjoy working in a team-based environment, e-mail your resume to resume@acs-web.com

… or Rochester, or wherever. The first thing to remember is content is King for search. The search engines want to get and keep their audience and so every update, or change is to do one thing, deliver current relevant content to their users. If the search returns results that give poor information users will use a different search engine. To that end remember your homepage needs to have not only an eye catching design but CONTENT. The coolest website in the world can also work against you if you don’t deliver what a user wants or what the search crawlers can see.
What do I mean by content? I mean text, lots of text. At least 300 words of plain easy to understand text
The content should include the terms you want to be found for. A picture is worth a thousand words does not hold true in the realm of SEO. If you’re selling [blue and green widgets] then [blue and green widgets] should be on your homepage, not 1000 times but it should be mentioned.
Your website is competing with real time results. Keep your content current and relevant if a visitor sees information that’s a couple years old they will move on and knowing this so will the search crawlers.
Now to get a little technical …
There are different kinds of content and each is given it’s own weight. Always use headings, and your links should use terms that are important. Unless you have a new product named [click here] don’t use it as link text.
Your page title is your best first impression, the click-able link on the search page, that’s your title tag. Search engines will pull the following description from a number of sources, page content (there’s that word again) third party sources or ‘meta’ tags. There is a meta tag for use on page that is named “description” guess what that information is used for? The search engines will populate the data whether you supply a description of the page or not, but wouldn’t you like to control the first thing a searcher sees about your page? Use this space! list your phone number, address, a call to action you want more than traffic to your website you want leads.
Think you’ve got that down? Good, now do it on every page. Yes I said every single page. Each focused on a specific service, market or product.

Always look at your online marketing as getting your business in-front of your target market. 1000 hits and no customers could be good search optimization; but is not good business. Think about what you want to target, what product you are selling and work to get in-front of the people that will want to do business with you.

From Constitutional Law Prof Blog
December 13, 2010
Supreme Court Denies Certiorari in Lawyer Advertising Case

‘Last March, the Second Circuit in Alexander v. Cahill affirmed a declaration that substantial portions of the New York’s professional responsibility rules were unconstitutional. Today, the United States Supreme Court denied a petition for writ of certiorari.’

You can Find a full Archive of the videos on the Alexander & Catalano website

You have to love when a court rules in favor of common sense

the court stated,

‘the sorts of gimmicks that this rule appears designed to reach-such as Alexander & Catalano’s wisps of smoke, blue electrical currents, and special effects-do not actually seem likely to mislead. It is true that Alexander and his partner are not giants towering above local buildings; they cannot run to a client’s house so quickly that they appear as blurs; and they do not actually provide legal assistance to space aliens. But given the prevalence of these and other kinds of special effects in advertising and entertainment, we cannot seriously believe-purely as a matter of “common sense”-that ordinary individuals are likely to be misled into thinking that these advertisements depict true characteristics. Indeed, some of these gimmicks, while seemingly irrelevant, may actually serve “important communicative functions . . . .’

What are your thoughts?

Summit Planning Group, Richard J. Urciuoli chose ACS, Inc. to upgrade his current website with a more user-friendly look and feel. This website was configured with a custom content management system that allows an administrator to upload articles and radio shows with needing no programming knowledge.

You may visit the full website by clicking here or going to http://summitplan.com

CNY Medical Supply, Inc. needed a custom e-commerce solution to providetheir customers with the ability to purchase home care equipment through the world wide web. The main development wasd focused on the custom shipping requirments that were needed in the purchasing of the equipment and the pricing variations pending on the type of insurance their customers had. A very user-freindly backend adminstrative area was built to allow an administrator to manage products, orders and order fulfillment as well as a current news.

You may view their website by or going to http://cnymedicalsupply.com.

Hospital Home Health Care located in Oswego, NY reached out to ACS, Inc. to build them a new website. In building their new website we allowed potential job canididates to fill out a secure online employment application form.

You may view the entire website by clicking here or going to http://hh-homecare.org

In a huge marketing campaign for Windows Phone 7 the biggest expense could be the Microsoft plan to issue its 89,000 employees Windows Phone 7 when it launches in a couple of weeks.

Jon Brodkin reported early this morning quoting Guy Gilber and referencing a leaked email that hinted that Microsoft may pick up the tab for the data plan as well.
“Every Microsoft employee will be getting a Windows Phone 7 phone,” says Guy Gilbert, one of two Windows Phone executives I interviewed at PDC earlier this week.

This is a great marketing idea. Not only will this limit the amount of Microsoft employees seen with competitors devices but the loyalty will be through the roof. Not only will the employees have a vested interest in promoting the new product but the experience to back it up. Another bonus could be a better product; as bugs and updates might happen just a little bit faster when your 89,000 co-workers are waiting for them.

The popular e-commerce intermediary Pay Pal has been experiencing outages today. The company blog has confirmed these issues and has updated the posting further saying the issues have been resolved and the site’s API is up and running again.

https://www.thepaypalblog.com/

“PayPal operates in 190 markets, and it manages over 223 million accounts, more than 73 million of them active. PayPal allows customers to send, receive, and hold funds in 19 currencies worldwide” From Wikipedia

So this issue could cost quite a bit of money.

Do you use Pay Pal?
Maybe you should review your orders to make sure this hasn’t affected your bottom line.

Facebook has launched new groups with new functionality. The roll-out took a little while as I heard about this new feature a few weeks ago but didn’t get it until recently. The basic concept is to limit what you share by who you share it with. Instead of writing a program Facebook decided to give the control to the users.

This is a new feature and I’m sure many of us will have suggestions on how to improve and best use it.

This is a great roll-out but we all still need to be mindful of our privacy settings and what we share on the internet in general.