The Project:

S.T.A.T. Communications is a Watertown, NY based provider of home and commercial security services, such as video monitoring, alarm systems and more. After a poor experience with a previous website developer, S.T.A.T. Communications looked for a reliable website design company. With ACS, Inc. Web Design & SEO’s over 17 years of satisfactory website designs for hundreds of clients, S.T.A.T. Communications and ACS, Inc. partnered together for a website redesign project. In addition to a reliable professional relationship, S.T.A.T. Communications wanted their new website to have a more modern look. As well as improved aesthetics, the new S.T.A.T. Communications website aimed to improve the site’s user friendliness, including more information about provided services and easily accessible support information and apps to help S.T.A.T. Communications’ customers. The new website also aimed to better highlight S.T.A.T. Communications video monitoring services. Another goal of the S.T.A.T. Communications website redesign project was to increase leads generated through the site.

The Solution:

ACS, Inc. Web Design & SEO delivered a responsive website design solution for S.T.A.T. Communications. The new site features a modernized aesthetic that’s made to look great on all devices, including smart phones, tablets, laptops and desktops. As a result of thorough analysis and getting to understand S.T.A.T. Communications’ services and target audience, the new S.T.A.T. Communications features intuitive information architecture, making service and support information easily accessible. To highlight S.T.A.T. Communications’ video monitoring services, a dedicated landing page and highly visible callout for this service were integrated as part of the website redesign. Utilizing our team’s knowledge of online behavior and reading patterns, the new S.T.A.T. Communications’ website design is optimized to generate leads, featuring highly visible and strategically located call-to-actions.


Responsive Website Design

ACS, Inc. Web Design & SEO is a website design company near Syracuse, NY that is at the forefront of responsive website design. Responsive website design refers to a type of website design that makes a website look and function equally well on mobile devices as well as desktops and laptops. The new S.T.A.T. Communications website features an attractive, mobile-friendly website design that looks and works great on all brands of smart phones and tablets, while maintaining a fully featured look and feel on laptops and desktops.

According to a study by Google, 67% of people are more likely to buy from mobile-friendly websites. If your website isn’t mobile-friendly, your business is at a competitive disadvantage.

Let’s talk about how a responsive website design can help your business use the web to its full potential.

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SEO Site Structure

S.T.A.T. Communications’ previous website lacked sufficient service descriptions. Additionally, S.T.A.T. Communications’ old website lacked individual service pages, making it difficult for potential customers to find specific services they’re interested in.

ACS, Inc. Web Design & SEO delivered a solution that differentiated S.T.A.T. Communications’ distinct audiences of residential and commercial customers. As well as structuring the site in a way that made it easy for audiences to find information relevant to the services they’re looking for, each service received a dedicated service page. This made for both an intuitive user experience as well as an SEO-friendly site structure. With individualized service pages, S.T.A.T. Communications’ new website is easier to find on search engines when people search for specific services that S.T.A.T. Communications provides. Our information architecture experts and SEO professionals provided S.T.A.T. Communications with a site structure that’s made to achieve valuable positioning on search engines for relevant keywords.


Optimizing Online Lead Generation

Our team’s extensive understanding of behavioral analysis patterns and sales funnels empowered ACS, Inc. Web Design & SEO to develop a website redesign that prioritized lead generation. With clear call-to-actions and a site structure that funnels users to a purchasing decision, the new S.T.A.T. Communications website utilizes online lead generation best practices.

Discover how our team of experienced Internet Marketing professionals can help your business achieve your goals with lead generation services.

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Reaching wider audience for your business lead generation

Appealing to an Audience

The new STAT Communications website's information architecture features distinct content and service pages for STAT Communication's two distinct target audiences--residential customers and commercial clients. The new website makes it easy for visitors from each audience to easily and quickly find sought after information. Utilizing our marketing professional's knowledge of sales funnels and online lead generation best practices, ACS, Inc. Web Design & SEO provided an audience focused, portal based responsive website design that's constructed to convert.