The Project:

Associated Medical Professionals of NY (AMP) is a medical practice that provides patients with care from a variety of medical specialists. AMP is also a long time client of ACS, Inc. Web Design & SEO. AMP was satisfied with their existing website, but the site needed a mobile-friendly redesign. The new redesign aimed to maintain the existing site’s look and feel, including the site structure and branding guidelines. In addition to a responsive website redesign, AMP’s new site needed a company directory with fully featured physician profiles. The new AMP site also required distinct branding on the Radiation & Oncology section, as this medical specialty at AMP had its own logo and branding. The Radiation & Oncology section of the new AMP site also required a patient satisfaction survey.

The Solution:

ACS, Inc. Web Design & SEO delivered a responsive website redesign that fulfilled AMP’s project goals. The new site looks and functions equally well on all devices, including mobile devices, such as smart phones and tablets, as well as desktops and laptops. When viewed on a mobile device, the site’s design includes a convenient mobile tool bar, providing an aesthetic and interface similar to a mobile app. AMP’s new site also includes a complete company directory, with physician profile images and descriptions that are categorized by medical specialty. The site’s Radiation & Oncology section has separate branding from the rest of the site, and includes a patient satisfaction survey.


Responsive Website Design

AMP’s previous site was successful in providing the intended branding and user-friendliness that our client wanted. However, with over 60% of all web traffic now coming from mobile devices, the site needed a mobile-friendly redesign to modernize. ACS, Inc. Web Design & SEO redesigned the AMP website with a mobile friendly look and feel, making the site equally easy to use on desktops and laptops as well as smart phones and tablets. When accessing the site from a mobile device, the site features a mobile tool bar that allows current and potential patients to easily find the information they’re looking for.

Let’s talk about how ACS, Inc. can provide your business with a mobile-friendly medical website design.

Medical responsive web design example for Associated Medical Professionals

Medical website design branding example for Associated Medical Professionals

Web Design & Branding That Makes A Difference

AMP's new website design includes a distinct section for the Radiation & Oncology practice of AMP. Pages related to the Radiation & Oncology practice of AMP feature a color scheme and branding that is noticeably different from the rest of the AMP site. This separate site section makes for a user-friendly blend of the familiar and new, ensuring patients know where to find Radiation & Oncology information while maintaining the intuitive navigation of the AMP site as a whole.

The Radiation & Oncology section also includes a patient satisfaction survey that is specific to the Radiation & Oncology portion of the medical practice. The patient satisfaction survey, distinct branding and design, and shared navigation elements combine to create a unique, but familiar and user-friendly experience to assure AMP's Radiation & Oncology site visitors that they're in the right place, empowering patients to quickly and easily find what they're looking for.


Company Directory

The new AMP website features a company directory that’s complete with physician profiles which are organized by medical specialty. This company directory has helped AMP to better understand which physician profiles are popular, and use these insights to inform action.

Medical web design directory example for Associated Medical Professionals

Medical content management system example for Associated Medical Professionals

Content Management System (CMS)

AMP’s new site includes an intuitive, secure content management system. This content management system (CMS) allows AMP site administrators to quickly and easily update site content. This was an important feature of the medical website design project, as AMP frequently posts to the site’s News section.

Being able to update a site is important to keeping content current. Additionally, the ability to easily edit and add site content through a CMS is essential to making SEO improvements.

To learn more about how a secure, user-friendly CMS can help your business use the web to its full potential, contact us.


Web Application Development

AMP’s new site also features a patient satisfaction survey for the Radiation & Oncology section of the site. ACS, Inc. Web Design & SEO’s experienced web application developers created this patient satisfaction survey with a secure login portal for patients. Patients can submit satisfaction surveys securely using this login portal. AMP is then able to securely access the results of these patient satisfaction surveys. In addition to providing AMP with patient satisfaction survey responses, the web application gives AMP statistical summaries of survey data, including averages of ratings and more.

Learn more about our web app development services.

Medical web application example for Associated Medical Professionals