Responsive Web Design
Lifetime Benefit Solutions new site features a responsive design. Sites with a responsive design are made to display and function correctly regardless of which device the site is accessed from. This makes responsive websites work equally well on all devices, such as phones, tablets and desktops. Having a site that works and looks just as good on an iPhone as it does on a laptop is essential to maximizing opportunity. According to the Pew Research Center, 31% of people use mobile devices as their primary means to going online. This means that if your site doesn’t have a responsive design, it’s also not responsive to your potential client or customers’ expectations. Additionally, when people do use mobile devices online, they’re more likely to take desirable actions (such as submitting forms) on mobile-friendly sites. Lifetime Benefit Solutions new, responsive website meets today’s web users’ expectations.
Not only is a responsive design important because people are more inclined to pick you over a competitor, but a responsive design is important because people use different devices in different ways. For example, a person may do preliminary, early stage purchase research on a mobile device, which, at this point in the purchasing path, they may not be ready to buy. The same person might do more in-depth research on a laptop, as actually sitting down at a computer may signal a greater willingness to invest more time and start to seriously consider their options. That same person might then leave the computer to attend to other concerns then finish the purchase later on a mobile device. Your site should be a convenient, accessible option throughout a potential customer’s journey.
Lifetime Benefit Solutions new, responsive website meets today’s web users’ expectations.