The Apple Watch brings the sci-fi future to the present, and could bring fortune for your business. Image: Pixabay
Sci-fi spy technology is here.
On Sept. 9, Apple announced the release of the Apple Watch, functioning like a smartphone while providing the style and prestige of wearing cutting edge technology. The Apple Watch is expected to be available early 2015.
Apple Watch users will have access to features that present great lead generation opportunities for businesses. One particularly profitable opportunity is Apple Watch’s local search functions.
Apple Watch and Local Search
The Apple Watch’s greatest local search feature is the ability to perform local searches by using Siri, Apple’s iconic voice command feature. Apple Watch users can use the friendly voice command to conveniently perform local searches via Bing.
Why Local Search Matters
Local search may be the biggest influence in the purchasing process today, and businesses risk losing an unfathomably high number of potential clients or customers if they don’t prioritize local search engine marketing (SEM).
This is not opinion, but statistically-valid fact; 4 out of 5 consumers use local search to inform their purchases, according to a May 2014 Google study.
The truly exciting potential for local search is proven by the fact that 50% of people who perform a local search on their mobile device (such as smartwatches, like Apple Watch, or a smartphone) make an in-store purchase within a day, according to the previously mentioned study.
The new Apple Watch features show why local SEO is so important. Image: Pixabay
In addition to organic, unpaid search listings playing an important part in the purchasing process, sponsored search listings have great return on investment (ROI) potential. Sponsored search listings, such as pay-per-click (PPC) advertising that only costs when someone clicks, can generate more qualified leads, increasing your business’s chances to turn site visitor’s to clients/customers.
Surpass Your Competition
Apple Watch performs local search through Bing, one of the three biggest search engines on the web. ACS’s SEO experts have extensive knowledge on what’s needed for a business to earn a top ranking on Bing and other major search engines. Read our in depth blog coverage of the latest Bing search filter.
ACS Web Design & SEO expert SEO team also has extensive knowledge on Google’s latest local search update, Pigeon, also comprehensively covered in an ACS blog post.
In addition to SEO services, ACS has years of experience in managing PPC campaigns. Like Bing and Google’s search updates, ACS’s recent PPC tips blog post exemplifies our expertise in creating successful PPC ads for both Google, Bing and all other PPC formats.
The hyper-competitive saying “If you’re not first, your last,” is nowhere more true than search engine marketing (SEM). ACS Web Design & SEO clients include several organizations that have number 1 rankings on search, and can provide your business with similar success.
Contact us today to see how our SEM services can put your business at the forefront of local search.