How did you end up with your phone that is sitting next to you? Perhaps you searched for it on Google, but what happens after that is something most people don’t give a second thought about.
What if you could advertise only to people who’ve shown interest in what you’re offering? You’d have a greater return on investment (ROI) because your money is only being spent to tell people about your business who’ve already expressed interest in what you provide. This economically efficient, smart ad strategy is possible with the new, major changes to Facebook’s advertising capabilities.
What’s New with Facebook Ads?
On Oct. 7, Facebook released more advertising features. These features are an expansion of Facebook’s Audience Network, which was introduced on April 30.