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… or Rochester, or wherever. The first thing to remember is content is King for search. The search engines want to get and keep their audience and so every update, or change is to do one thing, deliver current relevant content to their users. If the search returns results that give poor information users will use a different search engine. To that end remember your homepage needs to have not only an eye catching design but CONTENT. The coolest website in the world can also work against you if you don’t deliver what a user wants or what the search crawlers can see.
What do I mean by content? I mean text, lots of text. At least 300 words of plain easy to understand text
The content should include the terms you want to be found for. A picture is worth a thousand words does not hold true in the realm of SEO. If you’re selling [blue and green widgets] then [blue and green widgets] should be on your homepage, not 1000 times but it should be mentioned.
Your website is competing with real time results. Keep your content current and relevant if a visitor sees information that’s a couple years old they will move on and knowing this so will the search crawlers.
Now to get a little technical …
There are different kinds of content and each is given it’s own weight. Always use headings, and your links should use terms that are important. Unless you have a new product named [click here] don’t use it as link text.
Your page title is your best first impression, the click-able link on the search page, that’s your title tag. Search engines will pull the following description from a number of sources, page content (there’s that word again) third party sources or ‘meta’ tags. There is a meta tag for use on page that is named “description” guess what that information is used for? The search engines will populate the data whether you supply a description of the page or not, but wouldn’t you like to control the first thing a searcher sees about your page? Use this space! list your phone number, address, a call to action you want more than traffic to your website you want leads.
Think you’ve got that down? Good, now do it on every page. Yes I said every single page. Each focused on a specific service, market or product.

Always look at your online marketing as getting your business in-front of your target market. 1000 hits and no customers could be good search optimization; but is not good business. Think about what you want to target, what product you are selling and work to get in-front of the people that will want to do business with you.